BLOG

The GDS-Index: 2017 – A year in Review

20 November 2017

index_01fa@2x

This year has been declared International Year of Sustainable Tourism for Development by the UNWTO (United Nations World Tourism Organization) and 2017 was indeed a good year for the GDS-Index. We have witnessed improvements from most of the participating destinations and some destinations have truly exceeded expectations especially when it came to CVB performance. From last year, the GDS-Index had a 6% improvement in overall scores. Advancing a crucial part of sustainable tourism: Meetings & Events.

 

In order to encourage leading destinations, recognize their effort and inspire others (as well as to celebrate), the award winners were announced at ICCA 2017 Closing Ceremony adding a third award this year going to the Most Improved Destination. We were proud to announce Gothenburg as the second time in a row winner of the Leadership Award as well as winning this year’s Innovation Award for their brilliant project addressing accessibility, making it easier for people living with disabilities to better experience events.

 

On the other hand, our rising star destination this year is Glasgow, winning the Most Improved Award for the tremendous effort of their CVB that has led them not to just improve but to be the Category Leader of the CVB Performance. Achieving the highest score in that category among our destinations. The efforts have successfully put them among our top 5 destinations, and has more importantly attracted many big sustainability events in their cities resulting in GBP 24 million economic benefit.

 

This year has showed us the true impact of the GDS-Index with promising statistics. Destinations with a sustainability strategy for the MICE sector increased by 25%, average CVB sustainability performance rose by 11%, with destinations such as Oslo, Aarhus and Malmö increasing their overall performance by more than 20%. The number of certified CVB/DMO have seen an 8% increase well.  As for general performance, although we have witnessed a 6% overall performance, we have noticed that those on the Assess or Consult levels have performed around 15% better than those in the benchmarking level and have done about 40% better in CVB Performance. These figures and statistics after a year in operation prove to be very promising to the GDS-Index’s future and how it induces real and effective change and increases sustainability performance in destinations.

 

ICCA GDS-Index Presentation_gubi

Looking onwards to the upcoming years, we’re happy to announce that 5 new destinations have joined the GDS-Index family: Brussles, Dublin, Goyang, Lausanne-Montreux and ICCA host city Prague. These destinations have participated in this year benchmarking round, with the exception of Lausanne-Montreux and Prague due to time constraints. With all that has been achieved this year and with these destination joining us, the future is definitely looking bright. Ghandi once said “Be the change you want to see in the world” and with this in mind, we cannot wait to see what 2018 will have in store for us and destinations.

For the rankings of this year, click here

 

More Stories from Aarhus, Brussels, Dublin, Glasgow, Gothenburg, Malmö, Oslo, Prague

#GETINSPIRED: Gothenburg’s Innovation

15 December 2017

In our GET INSPIRED series we will be showcasing Destination applications and case studies submitted for the Innovation Award in 2017.   The third in our series is the winner for this year’s Innovation Award, Gothenburg for their “Got Event” app.   This app, is…

Read More

The Road to Eco-Certification for Destinations

01 November 2017

  Why Eco-Certification?   In a market where many are proclaiming their sustainability credentials, audited and recognised eco-certifications assure customers that products and services are backed by a strong, well-managed commitment to sustainable practices. In a nutshell, they set certain standards on sustainable management, and…

Read More

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close